Visa Launches Crypto Advisory Services

Visa Launches Crypto Advisory Services for Digital Assets Demands

Visa, the world’s largest payment company, has recently announced the beginning of its worldwide crypto advising services. Visa Consulting and Analytics are two of the services they provide (VCA). “This will happen at a time when digital currencies get a larger hold in the common mind,” the business said.

Visa released research titled The Crypto Phenomenon: Consumer Attitudes & Usage on Wednesday. It includes a poll of over 6,000 financial decision-makers from Hong Kong, South Africa, Argentina, Australia, Brazil, Germany, the United Kingdom, and the United States.

Furthermore, the payment giant noted that its product specialists and advisors have gained experience dealing with over 60 different crypto platforms. As a result, Visa argues that the services are designed to assist financial institutions in evaluating the crypto market.

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Simultaneously, to improve concrete methods and test new user experiences and innovations, such as cryptocurrency incentive programmes and CBDC-integrated consumer wallets. Meanwhile, Claudio Di Nella, the president of Visa Europe Consulting and Analytics, stated:

We’ve seen a material shift in our clients’ mindset in the last year, from a desire to explore and experiment with crypto, to actually building a strategy and product roadmap.

Uma Wilson, Executive Vice President of UMB Bank, on the other hand, commented,

We came to Visa to learn more about cryptocurrency and stablecoins, as well as the most important use cases for our retail and commercial business lines.

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